科普杂志目录编排效果的眼动研究

心理与行为研究 ›› 2005, Vol. 3 ›› Issue (1): 49-52.

科普杂志目录编排效果的眼动研究

王雪艳¹,白学军¹,梁福成²

1 天津师范大学心理与行为研究中心,天津 300074;
2 天津师范大学教育科学学院,天津 300074

收稿日期:2003-04-22 出版日期:2005-03-20 发布日期:2015-01-21
通讯作者: 白学军,男,天津师范大学心理与行为研究中心教授,博士生导师。Email: psy-bxj@mail.tjnu.edu.cn。
作者简介:王雪艳,女,天津师范大学心理与行为研究中心硕士研究生。
基金资助:
本研究得到教育部人文社会科学重点研究基地01JAZJDXLX003、02JAZJDXLX003重大项目和全国教育科学“十五”规则国家青年基金CBA010122项目的资助

THE EYE MOVEMENTS ON EFFECT OF SCIENTIFIC POPULAR MAGAZINE′S CATALOGUE LAYOUT

Wang Xueyan¹,Bai Xuejun¹,Liang Fucheng²

1 Research Center of Psychology and Behavior in Tianjin Normal University, Tianjin 300074;
2 The College of Educational Science,Tianjin Normal University, Tianjin 300073

Received:2003-04-22 Online:2005-03-20 Published:2015-01-21

摘要/Abstract

摘要： 该研究探讨了读者在阅读科普杂志目录时的眼动特征。实验仪器为美国应用科学实验室生产的Model504型眼动仪。实验设计为2(插图颜色：彩色、黑白)×2(插图注解：有、无)×2(文字颜色：黑、蓝)。被试为大学生。研究发现：(1)被试对彩色插图的注视时间和注视次数比黑白插图的多;(2)被试对有注解的插图注视时间和注视次数要比无注解插图的多。实验结果表明,所阅读目录中的信息量决定读者的注意力。

关键词: 注视时间, 注视次数, 科普杂志, 目录

Abstract: The ASL Model 504 eye tracker was used to investigate the eye movements of college students while they were reading the catalogue page of the scientific popular magazine. The design is 2(picture color: color/black and white)×2(picture caption: with/without)×2(word color: black/blue). The results showed that:(1)The main effects of fixation duration and fixation times of picture color were significant.(2)The main effects of fixation duration and fixation times of picture caption were also significant.

Key words: fixation duration, fixation times, scientific popular magazine's, catalogue

中图分类号:

B842.1

王雪艳,白学军,梁福成. 科普杂志目录编排效果的眼动研究[J]. 心理与行为研究, 2005, 3(1): 49-52.

Wang Xueyan,Bai Xuejun,Liang Fucheng. THE EYE MOVEMENTS ON EFFECT OF SCIENTIFIC POPULAR MAGAZINE′S CATALOGUE LAYOUT[J]. Studies of Psychology and Behavior, 2005, 3(1): 49-52.