标签位置和内容对女性网购影响的眼动研究

于文勃,王佩金,苏晓雨,陈真征,陈庆荣

Effects of Label Position and Content in online shopping: Evidence from Female Eye Movements

Yu Wenbo, Wang Peijing, Su Xiaoyu, Chen ZhenZheng, Chen Qingrong

心理与行为研究 . 2016, (5): 691 -696 .