环境自我认同对大学生低碳行为的影响

摘要/Abstract

摘要： 基于自我决定理论，采用环境自我认同、热光效应、低碳行为、社会规范等量表对467名在校大学生进行问卷调查，探讨环境自我认同对低碳行为的影响、热光效应的中介作用和社会规范的调节作用。结果发现：（1）环境自我认同对低碳行为具有正向影响；（2）环境自我认同部分通过热光效应的中介作用对低碳行为产生间接影响；（3）社会规范在热光效应对低碳行为的影响中有正向调节作用，社会规范在环境自我认同对低碳行为的影响中调节作用不显著。

关键词: 环境自我认同, 低碳行为, 热光效应, 社会规范

Abstract: Based on self-determination theory, the study examined the impact of environmental self-identity on low-carbon behaviors, the mediating effect of warm glow and the moderating effect of social norm, by conducting a questionnaire survey among 467 currently enrolled university students using the Environmental Self-Identity Scale, Low-Carbon Behavior Scale, Warm Glow Scale and Subjective Social Norm Scale. The results showed that: 1) environmental self-identity had a positive effect on low-carbon behaviors; 2) environmental self-identity indirectly affected low-carbon behaviors through the partial mediating role of warm glow; 3) social norm positively moderated the effect of warm glow on low-carbon behaviors, while it did not significantly moderate the effect of environmental self-identity on low-carbon behaviors.

Key words: environmental self-identity, low-carbon behaviors, warm glow, social norm

中图分类号:

B849

杨冠宇, 李淑敏. 环境自我认同对大学生低碳行为的影响[J]. 心理与行为研究, 2021, 19(3): 410-416.

YANG Guanyu, LI Shumin. Research on the Influence of Environmental Self-Identity on Low-Carbon Behaviors Among University Students[J]. Studies of Psychology and Behavior, 2021, 19(3): 410-416.

参考文献

郭国庆, 张中科, 陈凯, 汪晓凡. (2010). 口碑传播对消费者品牌转换意愿的影响:主观规范的中介效应研究. 管理评论, 22(12), 62-69
胡意平, 余敬. (2019). 环境知识对员工绿色行为的影响——蓄电池企业的实证. 资源开发与市场, 35(8), 1044-1053
卢志坚, 李美俊, 孟宣辰. (2019). 高校生态文明教育对大学生绿色行为的影响分析——以上海为例. 干旱区资源与环境, 33(12), 28-32
聂伟. (2016). 环境认知、环境责任感与城乡居民的低碳减排行为. 科技管理研究, 36(15), 252-256, doi:10.3969/j.issn.1000-7695.2016.15.043
世界银行. (2015). 《2015年世界发展报告:思维、社会与行为》概述. 华盛顿:世界银行.
韦庆旺, 孙健敏. (2013). 对环保行为的心理学解读——规范焦点理论述评. 心理科学进展, 21(4), 751-760
张毅祥, 王兆华. (2012). 基于计划行为理论的节能意愿影响因素——以知识型员工为例. 北京理工大学学报 (社会科学版), 14(6), 7-13
Aiken, L. S., & West, S. G. (1991). Multiple regression:Testing and interpreting interactions. London:Sage.
Andreoni, J. (1990). Impure altruism and donations to public goods:A theory of warm-glow giving. The Economic Journal, 100(401), 464-477, doi:10.2307/2234133.
Bruderer Enzler, H., Diekmann, A., & Liebe, U. (2019). Do environmental concern and future orientation predict metered household electricity use? Journal of Environmental Psychology, 62, 22-29, doi:10.1016/j.jenvp.2019.02.004.
Burke, P. J. (2006). Identity change. Social Psychology Quarterly, 69(1), 81-96, doi:10.1177/019027250606900106.
Burke, P. J., & Reitzes, D. C. (1991). An identity theory approach to commitment. Social Psychology Quarterly, 54(3), 239-251, doi:10.2307/2786653.
Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct:Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58(6), 1015-1026, doi:10.1037/0022-3514.58.6.1015.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ:Lawrence Erlbaum Associates, Publishers.
Crompton, T., & Kasser, T. (2009). Meeting environmental challenges:The role of human identity. Godalming, UK:WWF.
Davis, T., Hennes, E. P., & Raymond, L. (2018). Cultural evolution of normative motivations for sustainable behaviour. Nature Sustainability, 1(5), 218-224, doi:10.1038/s41893-018-0061-9.
De Young, R. (2000). Expanding and evaluating motives for environmentally responsible behavior. Journal of Social Issues, 56(3), 509-526, doi:10.1111/0022-4537.00181.
Deci, E. L., & Ryan, R. M. (1987). The support of autonomy and the control of behavior. Journal of Personality and Social Psychology, 53(6), 1024-1037, doi:10.1037/0022-3514.53.6.1024.
Gatersleben, B., Murtagh, N., & Abrahamse, W. (2014). Values, identity and pro-environmental behaviour. Contemporary Social Science, 9(4), 374-392, doi:10.1080/21582041.2012.682086.
Hoffman, A. J. (1993). The importance of fit between individual values and organisational culture in the greening of industry. Business Strategy and the Environment, 2(4), 10-18, doi:10.1002/bse.3280020402.
Huang, N. W., Zuo, S. J., Wang, F., Cai, P., & Wang, F. X. (2019). Environmental attitudes in China:The roles of the dark triad, future orientation and place attachment. International Journal of Psychology, 54(5), 563-572, doi:10.1002/ijop.12518.
Kallgren, C. A., Reno, R. R., & Cialdini, R. B. (2000). A focus theory of normative conduct:When norms do and do not affect behavior. Personality and Social Psychology Bulletin, 26(8), 1002-1012, doi:10.1177/01461672002610009.
MacKenzie, S. B., & Podsakoff, P. M. (2012). Common method bias in marketing:Causes, mechanisms, and procedural remedies. Journal of Retailing, 88(4), 542-555, doi:10.1016/j.jretai.2012.08.001.
Menges, R., Schroeder, C., & Traub, S. (2005). Altruism, warm glow and the willingness-to-donate for green electricity:An artefactual field experiment. Environmental & Resource Economics, 31(4), 431-458.
Nguyen, T. N., Lobo, A., & Nguyen, B. K. (2018). Young consumers' green purchase behaviour in an emerging market. Journal of Strategic Marketing, 26(7), 583-600, doi:10.1080/0965254X.2017.1318946.
Nguyen, T. N., Nguyen, H. V., Lobo, A., & Dao, T. S. (2017). Encouraging Vietnamese household recycling behavior:Insights and implications. Sustainability, 9(2), 179, doi:10.3390/su9020179.
Nunes, P. A. L. D., & Schokkaert, E. (2003). Identifying the warm glow effect in contingent valuation. Journal of Environmental Economics and Management, 45(2), 231-245, doi:10.1016/S0095-0696(02)00051-7.
Pisano, I., & Lubell, M. (2017). Environmental behavior in cross-national perspective:A multilevel analysis of 30 countries. Environment and Behavior, 49(1), 31-58, doi:10.1177/0013916515600494.
Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research:A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903, doi:10.1037/0021-9010.88.5.879.
Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68-78, doi:10.1037/0003-066X.55.1.68.
Sparks, P., & Shepherd, R. (1992). Self-identity and the theory of planned behavior:Assesing the role of identification with "green consumerism". Social Psychology Quarterly, 55(4), 388-399, doi:10.2307/2786955.
Steg, L., Bolderdijk, J. W., Keizer, K., & Perlaviciute, G. (2014). An integrated framework for encouraging pro-environmental behaviour:The role of values, situational factors and goals. Journal of Environmental Psychology, 38, 104-115, doi:10.1016/j.jenvp.2014.01.002.
Taufik, D. (2018). Prospective "warm-glow" of reducing meat consumption in China:Emotional associations with intentions for meat consumption curtailment and consumption of meat substitutes. Journal of Environmental Psychology, 60, 48-54, doi:10.1016/j.jenvp.2018.10.004.
Taufik, D., Bolderdijk, J. W., & Steg, L. (2015). Acting green elicits a literal warm glow. Nature Climate Change, 5(1), 37-40, doi:10.1038/nclimate2449.
Testa, F., Cosic, A., & Iraldo, F. (2016). Determining factors of curtailment and purchasing energy related behaviours. Journal of Cleaner Production, 112, 3810-3819, doi:10.1016/j.jclepro.2015.07.134.
van der Werff, E., & Steg, L. (2016). The psychology of participation and interest in smart energy systems:Comparing the value-belief-norm theory and the value-identity-personal norm model. Energy Research & Social Science, 22, 107-114.
van der Werff, E., Steg, L., & Keizer, K. (2013). It is a moral issue:The relationship between environmental self-identity, obligation-based intrinsic motivation and pro-environmental behaviour. Global Environmental Change, 23(5), 1258-1265, doi:10.1016/j.gloenvcha.2013.07.018.
Wang, X., van der Werff, E., Bouman, T., Harder, M. K., & Steg, L. (2021). I am vs. we are:How biospheric values and environmental identity of individuals and groups can influence pro-environmental behaviour. Frontiers in Psychology, 12, 618956.
Xu, Y. X., Wei, X. C., & Chen, S. C. (2019). Determinants and mechanisms of tourists' environmentally responsible behavior:Applying and extending the value-identity-personal norm model in China. Sustainability, 11(13), 3711, doi:10.3390/su11133711.
Zientara, P., & Zamojska, A. (2018). Green organizational climates and employee pro-environmental behaviour in the hotel industry. Journal of Sustainable Tourism, 26(7), 1142-1159, doi:10.1080/09669582.2016.1206554.