心理与行为研究 ›› 2016, Vol. 14 ›› Issue (1): 87-94.

• 应用心理学 • 上一篇    下一篇

大学生认知风格与创业意向的关系:性别的调节作用*

胡闲秋, 李海垒, 张文新   

  1. 山东师范大学心理学院,济南 250014
  • 收稿日期:2014-03-14 出版日期:2016-01-20 发布日期:2016-02-02
  • 通讯作者: 张文新,E-mail:zhangwenxin@sdnu.edu.cn。
  • 基金资助:
    山东省高校人文社科研究计划项目(J14WH08)、山东省“十二五”特色重点学科(发展与教育心理学)和山东师范大学青年教师科研项目(人文社会科学类)

The Relationship between Cognitive Style and Entrepreneurial Intention of University Students: The Moderating Role of Gender

Hu Xianqiu, Li Hailei, Zhang Wenxin   

  1. Department of Psychology, Shandong Normal University, Jinan 250014
  • Received:2014-03-14 Online:2016-01-20 Published:2016-02-02

摘要: 采用大学生创业意向量表、Cools-Van den Broeck认知风格指标问卷(CoSI),对山东省五所普通高校1219名大学生进行调查,探讨认知风格、性别与创业意向的关系。结果发现:男大学生的创业意向高于女大学生;创造性认知风格对创业意向的正向预测效应显著;性别能够调节计划性认知风格与创业执行意向之间的关系,女大学生的计划性认知风格比男大学生的计划性认知风格更能正向预测创业执行意向。

关键词: 大学生, 认知风格, 创业意向, 性别。

Abstract: By investigating 1219 undergraduate students in Shandong Province with the questionnaires of Cognitive Style Indicator and Entrepreneurial Intention Scale of Undergraduates, we explore the relations among cognitive styles, gender and entrepreneurial intention. The results indicated that 1)Males reported higher levels of entrepreneurial intention than females; 2)cognitive styles of creating positively predicted both entrepreneurial goal intention and entrepreneurial implementation intention; 3)gender moderated the relation between cognitive styles of planning and entrepreneurial implementation intention. Specifically, cognitive styles of planning with females positively predicted entrepreneurial implementation intention more strongly than males.

Key words: undergraduate students, cognitive styles, gender, entrepreneurial intention.