负面评价恐惧与强迫性购买：物质主义的中介与特质敬畏的调节作用

doi:10.12139/j.1672-0628.2023.04.015

摘要/Abstract

摘要：

为考察负面评价恐惧与强迫性购买的关系，物质主义的中介作用及特质敬畏的调节作用，对986名被试进行调查。结果发现：(1)负面评价恐惧正向预测强迫性购买；(2)物质主义在负面评价恐惧与强迫性购买之间起部分中介作用；(3)负面评价恐惧与物质主义、负面评价恐惧与强迫性购买之间的关系，中介模型的直接效应与间接效应均受到特质敬畏的负向调节。结果表明，频繁的敬畏体验将有助于减少高负面评价恐惧者的物质主义和强迫性购买。

关键词: 负面评价恐惧, 强迫性购买, 物质主义, 特质敬畏, 敬畏

Abstract:

To examine the relationship between fear of negative evaluation and compulsive buying, the mediating role of materialism, and the moderating role of dispositional awe, 986 respondents were surveyed. Results indicated that: 1) Fear of negative evaluation positively predicted compulsive buying. 2) Materialism partially mediated the relationship between fear of negative evaluation and compulsive buying. 3) Dispositional awe negatively moderated the relationship between fear of negative evaluation and materialism, fear of negative evaluation and compulsive buying, the direct effect, and the indirect effect of the mediation model. Therefore, frequent experiences of awe would help reduce materialism and compulsive buying in people with high fear of negative evaluation.

Key words: fear of negative evaluation, compulsive buying, materialism, dispositional awe, awe

中图分类号:

B849

张正, 李雪欣. 负面评价恐惧与强迫性购买：物质主义的中介与特质敬畏的调节作用[J]. 心理与行为研究, 2023, 21(4): 541-548.

Zheng ZHANG, Xuexin LI. Fear of Negative Evaluation and Compulsive Buying: Materialism as a Mediator and Dispositional Awe as a Moderator[J]. Studies of Psychology and Behavior, 2023, 21(4): 541-548.

图/表 8

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变量	M	SD	1	2	3	4	5
1.性别	0.44	0.49
2.年龄	23.02	4.37	0.05
3.负面评价恐惧	33.38	11.97	−0.08**	−0.14***
4.物质主义	39.23	9.38	−0.06*	−0.13***	0.55***
5.强迫性购买	18.73	8.57	−0.17***	−0.06	0.38***	0.48***
6.特质敬畏	21.85	4.88	−0.01	−0.12**	0.06	−0.18***	−0.20***

变量	M	SD	1	2	3	4	5
1.性别	0.44	0.49
2.年龄	23.02	4.37	0.05
3.负面评价恐惧	33.38	11.97	−0.08**	−0.14***
4.物质主义	39.23	9.38	−0.06*	−0.13***	0.55***
5.强迫性购买	18.73	8.57	−0.17***	−0.06	0.38***	0.48***
6.特质敬畏	21.85	4.88	−0.01	−0.12**	0.06	−0.18***	−0.20***

路径	效应值	Boot SE	Boot 95%CI		效应占比(%)
路径	效应值	Boot SE	下限	上限	效应占比(%)
间接效应	0.21	0.03	0.16	0.26	56.76
直接效应	0.16	0.03	0.10	0.23	43.24
总效应	0.37	0.03	0.31	0.43	100

路径	效应值	Boot SE	Boot 95%CI		效应占比(%)
路径	效应值	Boot SE	下限	上限	效应占比(%)
间接效应	0.21	0.03	0.16	0.26	56.76
直接效应	0.16	0.03	0.10	0.23	43.24
总效应	0.37	0.03	0.31	0.43	100

预测变量	方程1(因变量：物质主义)			方程2(因变量：强迫性购买)
预测变量	β	t	Boot 95%CI	β	t	Boot 95%CI
性别	−0.04	−0.68	[−0.14, 0.06]	−0.28	−5.09***	[−0.38, −0.17]
年龄	−0.09	−2.46*	[−0.16, −0.02]	−0.01	−0.14	[−0.08, 0.06]
负面评价恐惧	0.52	18.59***	[0.46, 0.57]	0.17	5.11***	[0.10, 0.24]
物质主义				0.36	11.13***	[0.28, 0.43]
特质敬畏	−0.04	−1.67	[−0.10, 0.01]	−0.20	−7.57***	[−0.26, −0.15]
负面评价恐惧×特质敬畏	−0.10	−3.71***	[−0.15, −0.05]	−0.07	−2.73**	[−0.13, −0.02]
R²		0.32			0.33
F		91.14***			74.09***