Abstract:

To investigate the relationship between the self-relevance of news and sharing intention, as well as gender differences in these dynamics, 1026 participants were assessed using the News Self-Relevance Scale, the PAD Emotion Scale, an emotional arousal measurement, and the News Sharing Intention Scale. The findings revealed that: 1) news self-relevance significantly and positively predicted sharing intention; 2) news self-relevance indirectly predicted sharing intention through the mediating effects of emotional valence intensity and emotional arousal; 3) path coefficients from news self-relevance to emotional arousal and sharing intention were significantly higher among females than males, whereas the path coefficient from emotional arousal to sharing intention was significantly stronger in males than females. These findings indicate that news self-relevance directly predicts sharing intention while also exerting an indirect influence via emotional valence and arousal, with distinct gender differences across pathways. The study elucidates the psychological mechanisms underlying online news sharing and offers additional explanatory pathways for how self-relevance enhances individuals’ motivation to share news.

Key words: self-relevance, sharing intention, emotional valence, emotional arousal, gender differences

摘要：

为探讨新闻的自我相关性与分享意愿的关系及其性别差异，采用新闻自我相关性量表、中文简版PAD情绪量表、情绪唤醒度测量、新闻分享意愿量表对1026名被试进行了考察。结果发现：(1)新闻的自我相关性显著正向预测分享意愿；(2)新闻的自我相关性通过情绪效价强度和情绪唤醒度的并行中介显著正向预测分享意愿；(3)女性的新闻自我相关性对情绪唤醒度和分享意愿的路径系数显著高于男性；男性的情绪唤醒度对新闻分享意愿的路径系数显著高于女性。结果表明：新闻的自我相关性既可以直接预测新闻分享意愿，也可以通过情绪效价强度和情绪唤醒度的并行中介间接预测，且路径上存在性别差异。研究揭示了在线新闻分享的心理机制，为新闻的自我相关性促进分享意愿提供了更多解释路径。

关键词: 自我相关性, 分享意愿, 情绪效价, 情绪唤醒度, 性别差异