Studies of Psychology and Behavior

Studies of Psychology and Behavior >

2023 , Vol. 21 >Issue 2: 185 - 192

DOI: https://doi.org/10.12139/j.1672-0628.2023.02.006

Perspective Taking in Gaze-Liking-Effect

  • ZHOU Song ,
  • LENG Man ,
  • JIANG Tao ,
  • SUN Yihan ,
  • GUAN Qingli ,
  • LI Shiyi
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  • 1. School of Psychology, Fujian Normal University, Fujian 350117;
    2. Research Center for Regional and National Comparative Diplomacy, China Foreign Affairs University, Beijing 100037;
    3. College of International Education and Exchange, Tianjin Normal University, Tianjin 300387;
    4. Key Research Base of Humanities and Social Sciences of the Ministry of Education, Academy of Psychology and Behavior, Faculty of Psychology, Tianjin Social Science Laboratory of Students' Mental Development and Learning, Tianjin Normal University, Tianjin 300387

Received date: 2022-07-08

  Online published: 2023-05-18

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Abstract

Gaze plays an important role in transmitting information in social interactions. People are cued by the direction of others’ attention and respond faster to the target object looking toward rather than away from it. Current evidence suggests that eye gaze also led to changes in people’s affective evaluation of objects. Compared with objects that are looked away, people usually have a higher degree of liking for objects that are looked at by others, which is called the gaze-liking-effect. However, it is still unclear how visual perspective taking influence the processing mechanism of the gaze-liking-effect. Therefore, we adapted the classical dots perspective task, and manipulated the position of letters to change their visibility to the agent. Subsequently, participants were asked to provide ratings related to their preferences for different letters. The results of the three experiments showed that participants preferred the visible letters of the agent to the invisible letters. More importantly, we observed that the gaze-liking-effect was not due to the attentional cues or positional distance of the target stimulus. Instead, our findings suggest that this effect is mediated by the ability to infer others’ visual perspectives, implying a social and cognitive basis for the gaze-liking-effect. In conclusion, visual perspective taking plays an important role in the generation of the gaze-liking-effect.

Key words： gaze-liking-effect; visual perspective taking; social cognition

Cite this article

ZHOU Song , LENG Man , JIANG Tao , SUN Yihan , GUAN Qingli , LI Shiyi . Perspective Taking in Gaze-Liking-Effect[J]. Studies of Psychology and Behavior, 2023 , 21(2) : 185 -192 . DOI: 10.12139/j.1672-0628.2023.02.006

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