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Impact of Group Bragging Styles on Observers’ Cyberbullying: The Role of Observers’ Provocation and Group Identification
Received date: 2022-12-10
Online published: 2023-09-13
Copyright
Group bragging discourse in the online context often triggers dissatisfaction and even attacks from observers. However, the specific psychological mechanisms remain unclear. In this study, we manipulated explicit/implicit expressions of group bragging in a virtual network interaction scenario to assess the provocation and cyberbullying behavior of observers after observing different modes of group bragging. The results revealed that: 1) compared to implicit bragging, explicit group bragging elicited a sense of provocation in observers, which in turn led to cyberbullying against the braggers; 2) observers’ group identification moderated the provocation caused by explicit group bragging, individuals with high group identification exhibited stronger feelings of provocation and engaged in more cyberbullying behavior in response to explicit group bragging, compared to those with low group identification. This research clarifies that observers perceive explicit group bragging as a threat to their own group identity, thereby expanding and deepening the hubris hypothesis theory.
Key words： group-bragging; hubris hypothesis; cyberbullying behavior; group identity
Yang GAO , Shiguang NI , Zhiyuan XIA , Wulin TIAN . Impact of Group Bragging Styles on Observers’ Cyberbullying: The Role of Observers’ Provocation and Group Identification[J]. Studies of Psychology and Behavior, 2023 , 21(4) : 471 -478 . DOI: 10.12139/j.1672-0628.2023.04.006
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