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Fear of Negative Evaluation and Compulsive Buying: Materialism as a Mediator and Dispositional Awe as a Moderator
Received date: 2023-03-28
Online published: 2023-09-13
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To examine the relationship between fear of negative evaluation and compulsive buying, the mediating role of materialism, and the moderating role of dispositional awe, 986 respondents were surveyed. Results indicated that: 1) Fear of negative evaluation positively predicted compulsive buying. 2) Materialism partially mediated the relationship between fear of negative evaluation and compulsive buying. 3) Dispositional awe negatively moderated the relationship between fear of negative evaluation and materialism, fear of negative evaluation and compulsive buying, the direct effect, and the indirect effect of the mediation model. Therefore, frequent experiences of awe would help reduce materialism and compulsive buying in people with high fear of negative evaluation.
Key words： fear of negative evaluation; compulsive buying; materialism; dispositional awe; awe
Zheng ZHANG , Xuexin LI . Fear of Negative Evaluation and Compulsive Buying: Materialism as a Mediator and Dispositional Awe as a Moderator[J]. Studies of Psychology and Behavior, 2023 , 21(4) : 541 -548 . DOI: 10.12139/j.1672-0628.2023.04.015
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