Studies of Psychology and Behavior >
The Audience-Tuning Effect of Negative Stereotypes in Depression
Received date: 2022-08-05
Online published: 2023-09-13
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People adjust their information expression based on the audience’s attitude towards a certain object in communication, which is called the audience-tuning effect. The audience-tuning effect further affects memory. When an individual forms memory bias that is biased towards the audience’s attitude, they create a shared reality. Based on the theory of shared reality, this study adopted a sharing-is-believing paradigm to explore the audience-tuning effect of negative stereotypes of depression and its impact on memory in the context of interpersonal communication. The results showed that: 1) Participants would adjust their description and memory of individuals with depression based on the audience’s attitude towards them. When the audience attitude was positive (or negative), participants would describe and recall individuals with depression more positively (or negatively). 2) Compared to the neutral depression stereotype, the negative description bias and negative memory bias of the negative depression stereotype would be amplified by the audience’s negative attitude. These findings reveal that the audience’s attitudes in interpersonal communication play an important role in the shared reality construction of negative stereotypes of depression.
Key words： depression; negative stereotypes; shared reality; audience-tuning effect
Huilin ZANG , Qiang LI , Zhenjie ZHU , Hongkun ZHAI , Yuyu WANG . The Audience-Tuning Effect of Negative Stereotypes in Depression[J]. Studies of Psychology and Behavior, 2023 , 21(4) : 549 -555 . DOI: 10.12139/j.1672-0628.2023.04.016
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