关键词: 社会转型, 社会心理, 社会心理服务, 社会心理建设

Abstract: he special historical period of social transformation requires social psychological service and social psychological construction of Chinese characteristics. It can be simply illustrated as the description of public morale, the understanding of prejudice and discrimination, the monitoring of social mentality and public opinion, and the guidance of volunteer behavior. From the perspective of object and scope of its service, social psychological service and social psychological construction includes the correct societal attitudes service and healthy socio-emotional service on the individual level, the objective social cognition service and sound social influence service on the interpersonal level, and positive social behavior service and equitable public service. The microenvironment, mesoenvironment, and macroenvironment systems are main routes of social psychological service on different levels. Social psychological service is the basis of social psychological construction; social psychological construction is the product of social psychological service. The construction of psycho-social service system of Chinese characteristics is in fact the social psychological construction of Chinese characteristics. The social psychological construction of Chinese characteristics includes the investigation system of social attitudes and social emotion to form public opinion monitoring and early warning of social emotion mechanism, the measurement system of social cognition and social influence to form social psychological counseling and mental crisis intervention mechanism, and the evaluation system of social behavior and social performance to form social force intervention and state force monitoring mechanism.

Key words: social transformation, social psychology, social psychological service, social psychological construction