情感启发式对风险选择的影响

doi:10.12139/j.1672-0628.2022.03.006

摘要/Abstract

摘要： 本研究旨在考察情感启发式对风险选择的影响。研究1采用线上和线下结合的方式对687名大学生进行问卷施测，修订并检验中文版情感启发式问卷的信效度，以该问卷测试的风险−收益相关系数作为衡量情感启发式倾向的指标。研究2采用极端被试法，在103名大学生完成问卷后，将风险−收益相关系数绝对值前20%和后20%的被试分为高、低情感启发式组，完成风险选择任务。结果发现：（1）中文版情感启发式问卷具有较好的信度与效度，可以作为情感启发式倾向的测试问卷。（2）风险选择任务激活负性情绪时，相比于低情感启发式倾向，高情感启发式倾向的被试更容易受负性情绪的影响，其风险判断的主观值更高。研究揭示了情感启发式对风险选择的影响，为情感启发式作为个体进行风险判断的重要依据提供了实证支持。

关键词: 情感启发式, 风险选择, 信效度

Abstract: This study aimed to examine the effect of the affect heuristic on risky choices. Study 1 revised the Chinese version of the affect heuristic questionnaire based on the data of 687 college students online and offline, to use the risk-benefit correlation coefficient of this questionnaire as a measure of affect heuristic tendency. One hundred and three college students participated in study 2 who were required to complete the Affect Heuristic Questionnaire. Based on the absolute value of risk-benefit correlation coefficients, participants that ranked in either the top 20% or the bottom 20% were allocated into the high and low affect heuristic groups separately. The two groups were then required to complete a risky choice task. Results showed that: 1) The Chinese version of the Affect Heuristic Questionnaire had good reliability and validity and could be used as a test questionnaire to test affect heuristic tendency. 2) When the risky choice task activated negative emotions, participants with high affect heuristic tendency were more susceptible to negative emotions and had a higher subjective value of risk judgment compared to those with low affect heuristic tendency. The study reveals the impact of the affect heuristic on risky choices and provides empirical support for the importance of the affect heuristic as a basis for individuals to make risky judgments.

Key words: affect heuristic, risky choice, reliability and validity

中图分类号:

B842

苗秀影, 迟立忠. 情感启发式对风险选择的影响[J]. 心理与行为研究, 2022, 20(3): 325-331.

MIAO Xiuying, CHI Lizhong. The Impact of the Affect Heuristic on Risky Choice[J]. Studies of Psychology and Behavior, 2022, 20(3): 325-331.

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