分析思维对冲动购买意向影响的研究

doi:10.12139/j.1672-0628.2022.04.015

摘要/Abstract

摘要： 采用三个研究探讨分析思维对冲动购买意向的影响。研究1以146名大学生为被试，采用分析思维任务和冲动购买意向问卷，考察分析思维与冲动购买意向的关系；研究2招募了65名大学生被试，研究3招募了62名大学生被试，分别通过视觉启动和组词任务启动两个范式探讨启动分析思维对冲动购买意向的影响。结果发现，分析思维与冲动购买意向显著负相关，无论是视觉还是组词启动分析思维都能减少冲动购买意向。

关键词: 分析思维, 视觉启动, 组词启动, 冲动购买意向

Abstract: The current research aimed to explore the influence of analytic thinking on impulse buying intention through three different studies. Study 1 involved 146 college student participants to examine the relationship between analytic thinking and impulse buying intention by using the analytic thinking task and Impulse Buying Tendencies Questionnaire. Study 2 and 3 involved 65 and 62 college student participants separately to explore the impact of priming analytic thinking on impulse buying intention through two paradigms of visual priming and modified verbal fluency task priming respectively. The results showed that analytic thinking was significantly negatively correlated with impulsive buying intention, and both visual priming and modified verbal fluency task priming analytic thinking could reduce impulsive buying intention.

Key words: analytic thinking, visual priming, modified verbal fluency task priming, impulsive buying intention

中图分类号:

B849

曾拓, 马伟军, 孙名秀, 莫雷. 分析思维对冲动购买意向影响的研究[J]. 心理与行为研究, 2022, 20(4): 536-541.

ZENG Tuo, MA Weijun, SUN Mingxiu, MO Lei. The Influence of Analytic Thinking on Impulse Buying Intention[J]. Studies of Psychology and Behavior, 2022, 20(4): 536-541.

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