心理与行为研究

心理与行为研究 ›› 2017, Vol. 15 ›› Issue (2): 270-275.

• 应用心理学 • 上一篇    下一篇

人格特质对微信用户朋友圈点赞行为动机影响的研究*

赵雅文1 , 高岩研1, 刘拓2 , 杨海波2, 闫国利2   

  1. 1 天津师范大学新闻学院，天津 300387;
    2 天津师范大学教育科学学院，天津 300387
  • 收稿日期:2016-12-01 出版日期:2017-03-20 发布日期:2017-04-24
  • 通讯作者: 赵雅文，E-mail: bdzyw@163.com。

The Influence of Personality Trait on Motivation of WeChat Like-behavior

Zhao Yawen1, Gao Yanyan1, Liu Tuo2, Yang Haibo2, Yan Guoli2   

  1. 1 School of Journalism and Communication, Tianjin Normal University, Tianjin 300387;
    2 School of Education Science, Tianjin Normal University, Tianjin 300387
  • Received:2016-12-01 Online:2017-03-20 Published:2017-04-24
  • Supported by:
    天津师范大学融合创新团队“智慧互联网应用与传播心理测评”。

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摘要： 移动互联网时代，微信的出现颠覆了人们的沟通方式，而点赞作为网络人际之间的互动更是呈现了用户的个人调节与社会认同。本研究采用问卷的方法，对368名微信用户的点赞动机与人格特质的关系进行调查。结果发现：（1）点赞行为有着不同的动机背景，这其中主要是自我认同和社会认同动机在起推动作用。（2）这其中不同动机的人又有着不同的人格特质，具体而言，严谨性与外向性影响自我认同，而宜人性与开放性影响社交认同。

关键词: 人格特质, 大五人格, 微信朋友圈, 点赞行为

Abstract: In the age of mobile Internet, the way people communicate was overturned by the advent of WeChat. Like, as the interaction between network relationship, presents the self-regulation and social-identification of users. Using the method of questionnaire, the present study investigated the relationship between like-motivation and personal traits with 368 WeChat users. The results indicate that: 1)there are different motivation backgrounds behind like-behavior, with self-identification and social-identification playing the major role. 2)people with different motivations also have different personal traits. Specifically, self-identification is influenced by conscientiousness and extraversion, while social-identification is influenced by agreeableness and openness.

Key words: personal traits, OCEAN, WeChat Circle, like-behavior.

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