You Own Something Because of Paying Attention to Them: Exploring the Internal Mechanism of Mere Ownership Effect

Abstract

Abstract: The study applied 4 experiments to investigate the role of attention in the generation of the mere ownership effect (MOE) by using the new paradigm of the holistic presenting stimulus. In experiment 1 the experimenter asked the participants to write down their own names in the back of the word list. The result showed MOE and positive effects. In experiment 2 the experimenter did not ask the participants to write down their own name in the back of word list but asked participants to add the action of touching and the result did not show MOE. Experiment 3 used the action of the experimenter’s “exchanging the word list repeatedly” to inspire participants more attention resources to strengthen the connection between the self and the word list, and the result showed MOE and positive effect. Experiment 4 used neutral nouns with object names as experimental materials to control the influence of positive effect in MOE and adopted the procedure of Experiment 1 and Experiment 3. The result shows obvious MOE. The conclusion is that the new paradigm of presenting stimulus integrally can be used to explore MOE; and attention may be the mechanism of MOE.

Key words: mere ownership effect (MOE), valence, attention, memory

摘要： 采用四个实验，通过整体呈现刺激的新范式探究注意在纯粹所有权效应发生中的作用。实验1要求被试在词表背面写上自己的名字，结果表现出明显的纯粹所有权效应和积极效应。实验2不要求被试在词表背面写上自己的名字，而是加入触摸的动作，结果没有发现纯粹所有权效应。实验3通过“反复交换词表”从而激发被试更多的注意资源以加强自我与词表之间的联系，结果也发现了纯粹所有权效应和积极效应。为控制积极效应对纯粹所有权效应的影响，实验4以代表物体名称的中性名词作为实验材料，采用实验1与实验3的程序，结果也发现了显著的纯粹所有权效应。结果表明：整体呈现实验刺激的新范式可以用于探究纯粹所有权效应；注意可能是纯粹所有权效应的发生机制。

关键词: 纯粹所有权效应, 效价, 注意, 记忆

CLC Number:

B842

WU Huifen, LI Xiaona, ZHANG Qiong, TANG Yichun, LIU Huashan. You Own Something Because of Paying Attention to Them: Exploring the Internal Mechanism of Mere Ownership Effect[J]. Studies of Psychology and Behavior, 2020, 18(2): 161-167,175.

吴慧芬, 黎晓娜, 张琼, 唐一纯, 刘华山. 因为注意，所以拥有—纯粹所有权效应内部机制探究[J]. 心理与行为研究, 2020, 18(2): 161-167,175.

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