No Place Better than Hometown: The Influence of Hometown Label on Emotional Evaluation and Value Evaluation for Landscape Images

Abstract

Abstract: To explore the influence of hometown labels on emotional and value evaluation of landscape pictures, participants were required to evaluate their preferences for the same landscape painting pictures respectively with hometown and non-hometown labels in experiment 1. In experiment 2, participants were required to assess values of the same landscape oil painting pictures respectively with hometown and non-hometown labels. The results showed that: 1) compared with landscape painting pictures with non-hometown labels, participants had stronger preferences for those with hometown labels; 2) compared with landscape oil painting pictures with non-hometown labels, participants placed a higher value on those with hometown labels. The results indicate people are more likely to prefer and overvalue the items with their hometown labels.

Key words: hometown label, label effect, hometown identity

摘要： 为探讨家乡标签对风景图的情感和价值评估的影响，实验1将相同的风景图分别赋予家乡和非家乡标签，要求被试对风景图进行喜爱度评分。实验2将相同的风景油画分别赋予家乡和非家乡标签，要求被试对风景油画进行定价。结果发现：（1）相比有非家乡标签的风景图，有家乡标签的风景图的喜爱度评分更高；（2）相比有非家乡标签的风景油画，有家乡标签的风景油画的定价更高。研究结果揭示了个体对具有家乡标签的事物更容易产生情感偏好和价值高估。

关键词: 家乡标签, 标签效应, 家乡认同

CLC Number:

B849

ZHANG Xiaoyu, ZHU Haiyan, CHEN Fengjiao, SU Xinyue. No Place Better than Hometown: The Influence of Hometown Label on Emotional Evaluation and Value Evaluation for Landscape Images[J]. Studies of Psychology and Behavior, 2021, 19(5): 695-700.

张霄钰, 朱海燕, 陈凤姣, 苏欣悦. 月是故乡明：家乡标签对风景图的情感和价值评估的影响[J]. 心理与行为研究, 2021, 19(5): 695-700.

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