The Relationship between Cognitive Style and Entrepreneurial Intention of University Students: The Moderating Role of Gender

Abstract

Abstract: By investigating 1219 undergraduate students in Shandong Province with the questionnaires of Cognitive Style Indicator and Entrepreneurial Intention Scale of Undergraduates, we explore the relations among cognitive styles, gender and entrepreneurial intention. The results indicated that 1)Males reported higher levels of entrepreneurial intention than females; 2)cognitive styles of creating positively predicted both entrepreneurial goal intention and entrepreneurial implementation intention; 3)gender moderated the relation between cognitive styles of planning and entrepreneurial implementation intention. Specifically, cognitive styles of planning with females positively predicted entrepreneurial implementation intention more strongly than males.

Key words: undergraduate students, cognitive styles, gender, entrepreneurial intention.

摘要： 采用大学生创业意向量表、Cools-Van den Broeck认知风格指标问卷（CoSI）,对山东省五所普通高校1219名大学生进行调查,探讨认知风格、性别与创业意向的关系。结果发现：男大学生的创业意向高于女大学生;创造性认知风格对创业意向的正向预测效应显著;性别能够调节计划性认知风格与创业执行意向之间的关系,女大学生的计划性认知风格比男大学生的计划性认知风格更能正向预测创业执行意向。

关键词: 大学生, 认知风格, 创业意向, 性别。

Hu Xianqiu, Li Hailei, Zhang Wenxin. The Relationship between Cognitive Style and Entrepreneurial Intention of University Students: The Moderating Role of Gender[J]. Studies of Psychology and Behavior, 2016, 14(1): 87-94.

胡闲秋, 李海垒, 张文新. 大学生认知风格与创业意向的关系：性别的调节作用^*[J]. 心理与行为研究, 2016, 14(1): 87-94.

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