Research on the Influence of Environmental Self-Identity on Low-Carbon Behaviors Among University Students

Abstract

Abstract: Based on self-determination theory, the study examined the impact of environmental self-identity on low-carbon behaviors, the mediating effect of warm glow and the moderating effect of social norm, by conducting a questionnaire survey among 467 currently enrolled university students using the Environmental Self-Identity Scale, Low-Carbon Behavior Scale, Warm Glow Scale and Subjective Social Norm Scale. The results showed that: 1) environmental self-identity had a positive effect on low-carbon behaviors; 2) environmental self-identity indirectly affected low-carbon behaviors through the partial mediating role of warm glow; 3) social norm positively moderated the effect of warm glow on low-carbon behaviors, while it did not significantly moderate the effect of environmental self-identity on low-carbon behaviors.

Key words: environmental self-identity, low-carbon behaviors, warm glow, social norm

摘要： 基于自我决定理论，采用环境自我认同、热光效应、低碳行为、社会规范等量表对467名在校大学生进行问卷调查，探讨环境自我认同对低碳行为的影响、热光效应的中介作用和社会规范的调节作用。结果发现：（1）环境自我认同对低碳行为具有正向影响；（2）环境自我认同部分通过热光效应的中介作用对低碳行为产生间接影响；（3）社会规范在热光效应对低碳行为的影响中有正向调节作用，社会规范在环境自我认同对低碳行为的影响中调节作用不显著。

关键词: 环境自我认同, 低碳行为, 热光效应, 社会规范

CLC Number:

B849

YANG Guanyu, LI Shumin. Research on the Influence of Environmental Self-Identity on Low-Carbon Behaviors Among University Students[J]. Studies of Psychology and Behavior, 2021, 19(3): 410-416.

杨冠宇, 李淑敏. 环境自我认同对大学生低碳行为的影响[J]. 心理与行为研究, 2021, 19(3): 410-416.

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