The Effect of Social Presence on College Students’ Online Prosocial Behavior: The Perspective of I3 Model

doi:10.12139/j.1672-0628.2025.04.013

Abstract

Abstract:

Online prosocial behavior is a positive behavior beneficial to the construction of cyber civilization that has emerged with the development of the internet. However, current research on the mechanisms between social presence and college students’ online prosocial behavior remains insufficient. Experiment 1 found that social presence positively predicted college students’ online prosocial behavior. Building on this foundation, Experiment 2 further revealed that the benign interpretation bias mediated the effect of social presence on college students’ online prosocial behavior. Experiment 3 confirmed that enhancing benign interpretation bias could effectively promote college students’ online prosocial behavior. This research not only develops multidimensional explanatory pathways for understanding the emergence of online prosocial behavior among college students, but also expands theoretical frameworks in behavioral studies while providing robust empirical evidence for the construction of cyber civilization.

Key words: college students, online prosocial behavior, social presence, benign interpretation bias

摘要：

网络亲社会行为是伴随互联网发展而出现的对网络文明建设有益的积极行为，但目前关于社会临场感与大学生网络亲社会行为间的机制研究仍存在不足。实验1发现，社会临场感正向预测大学生网络亲社会行为；实验2进一步发现，善意解释偏向在社会临场感对大学生网络亲社会行为的影响中起中介作用；实验3证实提升善意解释偏向可以有效促进大学生网络亲社会行为。本研究不仅为大学生网络亲社会行为的发生机制开辟多元解释路径，还拓宽了行为研究领域的新视角，为网络文明建设提供了坚实的实证依据。

关键词: 大学生, 网络亲社会行为, 社会临场感, 善意解释偏向

Lu ZHANG, Wuyuntena. The Effect of Social Presence on College Students’ Online Prosocial Behavior: The Perspective of I³ Model[J]. Studies of Psychology and Behavior, 2025, 23(4): 528-535.

张璐, 乌云特娜. 社会临场感对大学生网络亲社会行为的影响：基于I³模型的视角[J]. 心理与行为研究, 2025, 23(4): 528-535.

Figures/Tables 7

References 0

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The Effect of Social Presence on College Students’ Online Prosocial Behavior: The Perspective of I³ Model

社会临场感对大学生网络亲社会行为的影响：基于I³模型的视角

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