Abstract: We report a study designed to examine how spatial distance interacts with product attributes to influence consumer selection preference. In the preliminary experiment, we asked Chinese participants to rate the attractiveness and importance of certain attributes that potato chips might have. Thus, we obtained descriptions of two brands of potato chips which had comparable overall attractiveness. One brand had more attractive alignable attributes, whereas the other brand had more attractive nonalignable attributes. In Experiment 1, we examined how the egocentric spatial distance and product attributes interact to influence consumer preference. The results revealed that the egocentric spatial distance between the participants and each brand of potato chips did not influence their selection preference. In Experiment 2, we examined how the allocentric spatial distance and product attributes interact to influence consumer preference. The results revealed that consumers had a higher preference on the brand which had more attractive nonalignable attributes, when the spatial distance between the two brands of potato chips increased. Taken together, these results demonstrated that emphasizing the allocentric distance between two products might highlight the difference between them, and therefore increase consumer′s usage of nonalignable attributes in their selection process.