调整与通达：锚定效应心理机制的研究进展

心理与行为研究 ›› 2013, Vol. 11 ›› Issue (2): 270-275.

调整与通达：锚定效应心理机制的研究进展

王晓庄

天津师范大学心理与行为研究院,天津 300074

收稿日期:2012-11-12 出版日期:2013-03-20 发布日期:2015-02-15
作者简介:王晓庄,女,天津师范大学心理与行为研究院副教授,博士。E-mail:laozhuang126@126.com。
基金资助:
本研究得到教育部人文社科重点研究基地重大项目（08JJDXLX266）的资助

Adjustment and Accessibility: A Review of the Research on Psychological Mechanism Accounting for Anchoring Effect

Wang Xiaozhuang

Research Academy of Psychology and behavior, Tianjin Normal University, Tianjin 30074

Received:2012-11-12 Online:2013-03-20 Published:2015-02-15

摘要/Abstract

摘要： 调整和通达是锚定效应心理机制的两种代表性观点,近年来,关于这两种机制的研究不断推进,产生了有限理性观、社会认知理论、双加工理论、态度改变理论等研究视角。从调整或通达单一解释模型发展到对复合机制的检验;从单锚效应机制的阐释发展到对双锚效应心理过程的探讨。未来研究应在选择通达加工过程的思维层面和内涵、不同性质问题下锚定效应机制的差异性、锚定效应内外部影响因素及神经心理机制研究等方面进一步深化。

关键词: 锚定效应, 不充分调整, 选择通达。

Abstract: The research on the psychological processes that contribute to anchoring effect was mainly concentrated on two main models, the anchoring and adjustment heuristic and selective accessibility model. There were some theoretical perspectives about the models, such as bounded rational theory, social cognitive theory, dual-process theory and theories of attitude change. The research on explaining the anchoring effects was from the single model to the complex models, from exploring the single anchor value questions to the duel anchor values questions and the integration of adjustment model and accessibility model. The further studies should focus on these aspects: the thinking level and connotation of the machining process about accessibility model, the different mental process in the anchor questions of the different materials, the internal and external influence factors on anchoring effects, and the neuropsychological mechanism accounting for anchoring effects.

Key words: anchoring effect, insufficient adjustment, selective accessibility.

中图分类号:

B842.5

王晓庄. 调整与通达：锚定效应心理机制的研究进展[J]. 心理与行为研究, 2013, 11(2): 270-275.

Wang Xiaozhuang. Adjustment and Accessibility: A Review of the Research on Psychological Mechanism Accounting for Anchoring Effect[J]. Studies of Psychology and Behavior, 2013, 11(2): 270-275.

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