The Context Effects of Preferences for Intuitive and Analytic Decision Strategies

Abstract

Abstract: The purpose of the present study was to examine how the context influences individual strategy preferences. We conducted two experiments on the explicit and implicit levels respectively, investigating to what extent people tend to adopt intuitive or deliberative decision strategies under the situations of emergency and consumption. Main findings are listed as follows: (1) On both of the explicit and implicit levels, people preferred to an intuitive strategy under emergence situation. (2) On both of the explicit and implicit levels, people preferred to deliberative strategy under consumption situation. (3) People more tended to use deliberative strategy than intuitive strategy no matter under either of the situations. The conclusion is that the context of emergency is more likely to prime intuitive strategy, while the context of consumption tends to prime deliberative strategy.

Key words: intuition, deliberation, strategy preference, context

摘要： 旨在考察决策情境对个体的决策策略偏好的影响。研究通过两个实验分别从外显偏好和内隐偏好的角度出发,考察了个体在紧急应激和日常消费情境下,对直觉性决策策略和分析性决策策略的偏好程度,结果表明:(1)紧急应激情境下,个体在外显和内隐层面上,都更倾向直觉性决策策略;(2)日常消费情境下,个体在外显和内隐层面上,都更倾向分析性决策策略;(3)在外显层面上,个体总体上更倾向分析性决策策略。结论是,紧急应激情境会优先启动直觉性决策策略,而日常消费情境则优先启动分析性决策策略。

关键词: 直觉, 分析, 决策策略偏好, 情境

CLC Number:

B849:C91

Huang Linyan, Li Hong, Xu Jihong. The Context Effects of Preferences for Intuitive and Analytic Decision Strategies[J]. Studies of Psychology and Behavior, 2013, 11(6): 739-745.

黄琳妍, 李虹, 徐继红. 直觉性和分析性决策策略偏好的情境效应[J]. 心理与行为研究, 2013, 11(6): 739-745.

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