The Impact of Conflict of Interest on the Proposed Adoption of Different Cognitive Style Decision-Makers

Abstract

Abstract: In order to explore the impact of conflicts of interest and advice bias on the degree of recommendation of different cognitive style decision-makers.This study used a mixed-design, specifically, 2 situations (conflict of interest/no-conflict of interest)×2 cognitive styles (field dependence (FD)/field independence (FI))×3 advice (50%/90%/95%). The sample are 34(FD) and 43(FI) students. The results found that:The recommendation adoption of FD individuals is significantly higher than that of FI individuals; The degree of adoption of non-interest conflict groups is significantly higher than that of conflict interest groups, and the interaction of interest conflicts and cognitive styles is significant. The weight giving to the advice is different when decision-makers receive different advice. It shows that The weight of advice of FD individuals will be affected by the bias of advice and situations(whether there is a conflict of interest between advisors and decision-makers), while FI individuals will not consider the factors of conflict of interest in the process of advice-taking process. It also showed the bias of advice is greater than 90%, before the decision-makers find that advice is not reliable. Finally, we also find the credibility of advice mediate the relationship of conflict of interest and the weight of advice.

Key words: advice-taking, conflicts of interest, cognitive style

摘要： 为探究利益冲突和建议偏差对不同认知风格决策者建议采纳程度的影响，以77名大学生为被试，采用2×2×3混合实验设计，通过设置与建议者有/无利益冲突两种情境，对场独立和场依存型被试在点数估计任务中获得不同建议时的采纳程度进行实验。结果显示，场依存型决策者的建议采纳程度显著高于场独立型决策者，无利益冲突组建议采纳程度显著高于有利益冲突组，利益冲突与认知风格交互作用显著；决策者在获得不同建议时，建议采纳程度不同。研究表明，场依存型决策者的建议采纳程度会受到建议和有无利益冲突的影响，而场独立型决策者在建议采纳过程中不会考虑利益冲突因素；建议偏差大于90%时，决策者才会发觉建议不可靠，建议可信度在建议采纳过程中起中介作用。

关键词: 建议采纳, 利益冲突, 认知风格

CLC Number:

B849

WANG Huandi, CHEN Shiping. The Impact of Conflict of Interest on the Proposed Adoption of Different Cognitive Style Decision-Makers[J]. Studies of Psychology and Behavior, 2019, 17(3): 415-421.

王焕弟, 陈世平. 利益冲突对不同认知风格决策者建议采纳的影响[J]. 心理与行为研究, 2019, 17(3): 415-421.

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