The Effect of Information Framework and Individual Emotion Elicitation on College Student's Donation Behavior

Abstract

Abstract: The present study aimed to explore the effect of information framework in the context of donation and different emotion elicitations on college student's donation behavior. In experiment 1, risky decision-making paradigm was applied to verify the existence of framing effect in the situation of donation. In experiment 2, emotion elicitation paradigm and simulated situation experiment were adopted to probe into the interaction effect between elicitation of different emotions and information framework. Results showed that:1) under the circumstance of donation, the effect of framing was significant. 2) Under the framework of negative information, individuals in sadness tended to have more enjoyment than those in happiness; under the framework of positive information, there was no difference between the individual's happiness and sadness. 3) Under the framework of positive information, individuals were inclined to donate time rather than money, while there was no difference under the framework of negative information.

Key words: emotion, framing effect, information framework, donation behavior, regulation fit theory

摘要： 旨在探讨捐助情境下的框架效应和不同情绪诱发对大学生捐助行为的影响。实验一采用风险决策范式验证在捐助情境下框架效应的存在，实验二采用情绪诱发范式和模拟情境实验探讨不同情绪诱发与信息框架的交互作用。结果：（1）捐助情境下，框架效应显著。（2）消极信息框架下，个体在悲伤情绪下比在快乐情绪下对捐款的愉悦度更好；积极信息框架下，个体在悲伤情绪下与快乐情绪无差异。（3）积极信息框架下，个体倾向于捐时间而不是捐款，消极信息框架下无差异。

关键词: 情绪, 框架效应, 信息框架, 捐助行为, 调节匹配理论

CLC Number:

B844

ZHANG Juyuan, XU Xiao, LIU Qinxue. The Effect of Information Framework and Individual Emotion Elicitation on College Student's Donation Behavior[J]. Studies of Psychology and Behavior, 2019, 17(3): 360-367.

张聚媛, 许潇, 刘勤学. 信息框架及个体情绪诱发对大学生捐助行为的影响[J]. 心理与行为研究, 2019, 17(3): 360-367.

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