定制、沉浸感对网络游戏忠诚的影响：基于玩家的视角

心理与行为研究 ›› 2018, Vol. 16 ›› Issue (2): 261-265.

定制、沉浸感对网络游戏忠诚的影响：基于玩家的视角

丁倩¹, 周宗奎², 张永欣¹, 魏华¹, 熊婕³

1. 信阳师范学院教育科学学院, 信阳 464000;
2. 青少年网络心理与行为教育部重点实验室, 武汉 430079;
3. 武汉理工大学心理健康教育中心, 武汉 430070

收稿日期:2016-05-13 出版日期:2018-03-20 发布日期:2018-04-19
通讯作者: 丁倩,E-mail:psydingqian@163.com;周宗奎,E-mail:zhouzk@mail.ccnu.edu.cn
基金资助:
信阳师范学院“南湖学者奖励计划”青年项目、国家社科基金重大攻关项目（11&ZD151）和中央高校基本科研业务费资助项目（2015VI052）

The Relationship Between Customization, Flow Experience and Loyalty to Online Games: From the Perspective of Gamer

DING Qian¹, ZHOU Zong-kui², ZHANG Yong-xin¹, WEI Hua¹, XIONG Jie³

1. College of Education Science, Xinyang Normal University, Xinyang 464000;
2. Key Laboratory of Adolescent Cyberpsychology and Behavior, Ministry of Education, Wuhan 430079;
3. Centre of Mental Health Education, Wuhan University of Technology, Wuhan 430070

Received:2016-05-13 Online:2018-03-20 Published:2018-04-19

摘要/Abstract

摘要： 为考察定制、沉浸感对网络游戏忠诚的影响及其作用机制，对500名男性大学生网络游戏玩家进行网络游戏定制、沉浸感和网络游戏忠诚的问卷调查。结果显示：（1）定制、沉浸感与网络游戏忠诚之间两两显著正相关；（2）定制不仅直接影响网络游戏忠诚，还通过沉浸感的中介作用间接影响网络游戏忠诚。研究结论揭示了网络游戏忠诚的建立和维持机制，对网络游戏开发和设计有一定的现实意义。

关键词: 网络游戏, 定制, 沉浸感, 忠诚度

Abstract: To investigate the influence of customization and flow experience on loyalty to online games, 500 male college students who played online games were recruited to complete the questionnaires. The results revealed that 1) customization was significantly positively related to flow experience and loyalty to online games, and flow experience was significantly positively related to loyalty to online games; 2) customization not only directly affect loyalty to online games, but also indirectly affect loyalty to online games through flow experience. The conclusion reveals the establishment and maintenance of loyalty in online games, which has great significance for development and design of online games.

Key words: online games, customization, flow experience, loyalty

中图分类号:

B849

丁倩, 周宗奎, 张永欣, 魏华, 熊婕. 定制、沉浸感对网络游戏忠诚的影响：基于玩家的视角[J]. 心理与行为研究, 2018, 16(2): 261-265.

DING Qian, ZHOU Zong-kui, ZHANG Yong-xin, WEI Hua, XIONG Jie. The Relationship Between Customization, Flow Experience and Loyalty to Online Games: From the Perspective of Gamer[J]. Studies of Psychology and Behavior, 2018, 16(2): 261-265.

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