|
The Influence of Time Pricing and Subjective Time Speed on Altruistic Behaviors
ZHAO Dongmei, LIU Zhiya
2020, 18(4):
552-556.
The study investigated whether putting a price on time modulated the effect of subjective time progression on altruistic behaviors. To address this issue, participants were asked to make personnel decisions (i.e., hire, retirement, and transfer) for different offices. After the decisions, half of the participants were assigned to a billing time condition, in which they had to calculate the total money charged to each office according to charged rates and spent time. This manipulation did not apply to the participants in the non-billing condition. Subsequently, all the participants were asked to help the experimenters to classify several pictures into scene and animal pictures, without any compensations. Subjective time progression was manipulated by accelerating (time flies) or decelerating the timer (time drags). The results showed that participants in the billing time condition generally spent less time in finishing pictorial classification than participants in the non-billing condition. More importantly, the spent time in the billing time condition was even less in the “time flies” condition than in the “time drags” condition, whereas this difference was not significant in the non-billing condition. The findings might indicate that putting a price on time enhances individuals’ subjective value of time, particularly when time flies.
|