Studies of Psychology and Behavior ›› 2023, Vol. 21 ›› Issue (5): 667-674.DOI: 10.12139/j.1672-0628.2023.05.013

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Positive Moral Emotion and Altruistic Behaviours in the Network: The Effect of Moral Elevation and Promotional Regulatory Focus

Ling LIU1,2, Yingchun HAN2, Xiaoling HE1,*()   

  1. 1. School of Public Policy and Administration, Nanchang University, Nanchang 330031
    2. School of Marxism, Nanchang University, Nanchang 330031
  • Received:2022-09-23 Online:2023-09-20 Published:2023-09-20
  • Contact: Xiaoling HE

网络中积极道德情绪与利他行为:道德提升感与特质性促进定向的作用

刘灵1,2, 韩迎春2, 贺晓玲1,*()   

  1. 1. 南昌大学公共政策与管理学院,南昌 330031
    2. 南昌大学马克思主义学院,南昌 330031
  • 通讯作者: 贺晓玲
  • 基金资助:
    江西省高校人文社会科学研究专项(SZZX2059);江西省教育科学规划项目(20YB010)

Abstract:

Nine hundred and forty-one college students were investigated by using a self-designed Online Positive Moral Emotion Questionnaire, Moral Elevation Scale, Regulatory Focus Questionnaire, and Online Altruistic Behaviour Questionnaire. The results showed that: 1) The Online Positive Moral Emotion Questionnaire and its two dimensions of online news and online behaviour had good reliability and validity. 2) Online positive moral emotion and its dimensions positively correlated with online altruistic behaviour. Online news was associated with higher positive moral emotion than online behaviour, and positive moral emotion predicted stronger online altruistic behaviour. 3) Moral elevation mediated the relationship between online positive moral emotion with its dimensions and online altruistic behaviour. 4) Promotional regulatory focus regulated the mediating effect of positive moral emotion with its behavioural dimension but did not regulate the mediating effect of online news on positive moral emotion.

Key words: online positive moral emotions, moral elevation, promotional regulatory focus, online altruistic behaviour

摘要:

通过问卷调查法,采用自编的网络积极道德情绪问卷、道德提升感量表、特质性促进定向问卷、网络利他行为问卷对941名大学生进行调查。结果表明:(1)网络积极道德情绪问卷具有较好的信效度,包括新闻与行为两个维度。(2)网络积极道德情绪及其维度均与网络利他行为正相关。网络新闻引起的积极道德情绪更高,网络行为积极道德情绪对网络利他行为预测力更强。(3)道德提升感在网络积极道德情绪及其维度与网络利他行为之间具有中介效应。(4)特质性促进定向调节了网络积极道德情绪及其行为维度的中介效应,对新闻维度的中介效应不起调节作用。

关键词: 网络积极道德情绪, 道德提升感, 促进定向, 网络利他行为

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